The Right Email Marketing Software For Photographers – Built Your Business Fast

If you run a photography business, and you’re wondering whether there’s good email marketing software for photographers, then you’re in luck.

The trouble with looking for email software is there are so many services available, which one should you use? Many of the paid software is good. However, for photographers you should look more broadly than just getting email marketing software.

What do I mean by “more broadly?”

I mean, you should look for photographer business software that includes email software. Not a stand-alone email service. This way you can have a centralized business management operation rather than a hodgepodge of software applications to run your business.

There is no question that using a quality email software application can do wonders for your business. However, why stop with just email marketing?
Did you know there’s software for photographers that in addition to having email capability, also offers scheduling (which nicely integrates with your email marketing), credit card processing, e-commerce platform, financial reporting, time keeping, payroll (if you hire people to assist), and more?

Frankly, the integrated, all-in-one solution means you’ll spend less time managing different software applications and entering data. When your photography business software is completely integrated, you can leverage and integrate your email marketing lists with other aspects of your business.

I’ll explain with an example:

Suppose you have 2,000 people on your email list. Suppose 500 of those people are regular customers with the remaining 1,500 one-off or occasional customers. With a comprehensive software platform, you can integrate your email software with your scheduling. This way, for example, if someone is scheduled for a photo-shoot, you can program the software to send out reminder email messages.

This is just one example of how the right email software can not only maintain your business, but build it.

Consider another example:
You can place a freebie option on your website that is an incentive for prospective customers to sign up for your e-newsletter. An incentive could be anything – a discounted photo-shoot, photograph touch-ups, or a simple informational booklet about hiring a photographer.

Once a prospective customer signs up, you can send them all kinds of useful information about what you do, what you can do for them as well as sending samples of your work. You can start and maintain a dialogue. If and when those prospective customers need a photographer, they’ll very possibly contact you.

Always think about more sales. Suppose in November you want to offer your client base gift cards. A solid photography software program includes the gift card creation (electronic if you wish). You can sell these gift cards via your email marketing.

The point is when you integrate your email marketing with your other business processes, you spend less time administrating, and in fact harness leveraging power to increase sales and revenues.

Small Business Spending on Digital and Social Still Growing

2011 Outlook for Small Business Digital Marketing

Just received some updated statistics on Small Business advertising spend from the 2011 Outlook report from Borrell Associates. Borrell surveyed over 2,800 Small Business owners to find that, of the 84 percent who will spend on digital, 53 percent plan on increasing their budgets in 2011. Money invested in website development, social media and e-mail marketing will grow more than 30 percent in 2011. On the flip-side, local print media, newspapers, directories and radio will continue to get squeezed out of the budget with double-digit cuts across the board from most SMB’s.

According to the report, Small Business represents a huge growth market, and accounted for over 70 percent of all online advertising expenditures last year. Social media is especially interesting for SMB’s and most are interested in Facebook, Twitter, location-based services, and daily deals platforms. I think YouTube also makes sense for the right kind of small business so I’d expect to see some interest and spending there as well. It was interesting that Borrell did not include any data related to YouTube or Mobile marketing strategies. Despite all of the buzz around mobile and video, it seems that small business owners just have not caught-on the way larger brands and retailers have.

Potential Pitfalls

Despite all the data suggesting growth and willingness to spend, the reality is that there is still a lot of confusion as to who to work with to make all of this happen. There is so much noise in the market right now, with average small business owners getting 22 new media advertising pitches a month. These pitches range from local boutique agencies to national solutions like Yodle, ReachLocal and Web.com. It is this noise and shear amount of options that paralyzes decisions makers. With so many so called experts and best-of-breed technology platforms to review and analyze, making a decision alone can take several weeks.

Furthermore, many Small Business owners still lack a real understanding of digital. Website analytics, social media insights and search engine marketing tactics are still fuzzy. Due to this minimal amount of knowledge, SMB’s must trust the provider they partner with to do the right thing. Unfortunately, most of the “big-boys” of SMB marketing are focusing on market share and not the quality of the products or services they provide. This mentality leads to less than stellar results for business owners and a burned relationship for the provider – which ultimately hurts the perception of every SMB marketing company.

Habits of Highly Successful Businesses

One of the greatest secrets of successful people is their pattern of behavior. A little study of successful people will reveal that there are certain habits, patterns, regular or repetitive and predictable behaviors.

Just as successful people are men and women of habits, certain habits are also common with successful businesses.

Highly effective and prosperous business organizations have great relevance and impact on people because they have developed habits.

What is habit? Habit is an action or pattern of behavior that is repeated so often that it becomes typical of somebody, although he or she may be unaware of it; somebody’s attitude or general disposition.

Every business has several habits, but not all repeated behaviours are of equal value. Some habits are detrimental and pernicious. For instance, someone having a drug habit (the repeated use of harmful drugs).

Most businesses have a number of harmful and unfortunate habits. To avoid creating and engaging bad habits, we must be very conscious of what we do, when we do it, why we do it and the outcome of those actions.There are habits that are harmful to businesses. When you engage any of these habits, to experience progress in such a business becomes almost impossible. Some of these harmful habits can ultimately destroy your business.

There are four elements that make habits desirable:

Intentional behavior: Unintentional business activity is not worth doing unless we can justify its implementations. All business efforts should be intentional and well directed toward the actualization of the goal and vision of the organization.

Strategic behavior: A habit becomes strategic when it is done purposefully and in relation to a specified desirable outcome. All habits should be consistent with the vision and purpose of the business organization.

Productive behavior: A habit is productive if it moves us closer to our business goal. Every habit that is not productive is counterproductive and therefore bad for the business.

Biblical behavior: It is possible for habits to be intentional, strategic and productive but to be outside the boundaries of Scriptures. Every habit must align with the principles of God’s word.

Successful businesses have numerous habits, but these habits are intentional, strategic, productive and Biblical. Here are some habits of highly successful business organizations:

Operate in large markets: Successful businesses operate in large and growing markets. The number of people that will need your product will determine how many sales you’ll make. It is wisdom to operate in large market.

Have unique products: Businesses that are making impact in the market place don’t go around marketing “me too” products. Their products are unique.

Have systems: Successful business organizations are known for their great systems. They have great structures in place.

Customer service: The real battle in the business arena is the battle for customer. As never before customers are surrounded with dozens or alternatives to choose from. Organizations that please customer well have upper hands in this battle for customer.

Not dependent on one person: Great businesses are not built around a person or personality. And this is one of the importances of running the business on solid systems.

Have great marketing: Every business thrives on good marketing. Successful business organizations know the importance of marketing. As a result, they invest money and time in their marketing.

They add value to customers: the number one goal of every business organization is to win and keep customers. Not really about making profits. Making profits might be the entrepreneur’s goal. But the business organization as an entity has one major goal, and that is to attract and keep customers. And key to achieving that is by adding value to their customer. So that, the customers can keep coming back. And also to refer their friends and neighbors.

They come up with new products: Successful business organizations don’t rest on their successes. They know that the success of yesterday will stink today. It is said that every product has shelf life of six months before becoming obsolete.

They have a big customer database: successful businesses keep good customer database. They know the importance of their customers. They keep good records of the customers.

They have high margins. Because their products are unique and they operate in large market. They have high margins. They can afford to raise the prices of their products without the fear of losing customers.

Take a few minutes to identify some of the many habits that define your business. Let’s meet in the comments!

To Your Prosperity

Sharon akinoluwa

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