Digital Signage Solutions – How It Can Improve Your Business’ Productivity

Productivity – this is probably one of the most common concerns of business owners, especially those who are dealing with too much competition. Increasing your productivity means that you will be able to do more tasks in less time, and you will be able to do everything on schedule. However, the methods that we have today are outdated and inefficient, which is why most business owners are in continuous search of something that will help them increase their productivity.

Today, I will be showing you how digital signage solutions can help you enhance your business’ productivity without spending too much money on it. Reading this article will help you determine whether you need to start using one for your business, or simply stick with the outdated method that you are currently using for your business.

Digital signage solutions are made up of LCD display panels and a media player, which has the capability to display flexible information to other people. If you are going to use digital signage solutions for your business, you will be able to display all the schedules, and the things that should be done in such a way that your employees will better understand.

Aside from this, using digital signage solutions for managing employees will also save you a lot of time, because you don’t have to re-print reminders over and over again. With a few push of a button, you can easily reverse everything that is being shown on your digital display, and your employee will be able to see it in no time. This will constantly remind them of the things that should be done, and schedule for the day.

Although digital signage solutions may not drastically improve the productivity of your business, it will still help you save time and money in the long run. Aside from this, you will be able to keep your employees on track, and keep them synchronized with everything that they are doing. The best part about it is that you can do this, just by spending less than $300 for the installation of your digital signage solution.

These are some of the benefits that you can get from digital signage solutions. Always remember that the productivity of your business is as good as the tools that you are using to improve it. This is the reason why it is very important to search for something that will really help you; something that is effective and is within your allocated operational budget.

Keys To Success – Business Networking

One of the primary reasons to invest time and effort into business networking is to get more business. Yet, for many the outcome of greater business remains elusive.

Business Networking – How To Get More Business

As a personal business coach one of the first things I ask a potential client, whether it be a self – employed small business owner or a corporate manager or executive, is if they are doing any business networking. Most of them will tell me that they do some business networking.

The main reason they do business networking is to get more business. When I ask how successful it has been the answers range from very successful to virtually no success at all.

How come one person has great success and another doesn’t. Is one’s product or service in greater demand? Possibly, but very often it has nothing to do with that.

Business Networking – Success Is About How You Fish

For a moment visualize a business networking event as a big pond with many fish. You have come together with a group of other people and all of you are fishing in the same pond. Some of you will catch fish, prospects, referrals and customers. And most of you will put your bait on a hook and come up with nothing.

What’s causing the difference in results? It could be the pond you are in. Maybe the fish you are swimming with aren’t ideal for you or your business. But, more often than not it is not the fish in the pond that is the problem.

The problem is how you are choosing to fish in that pond. Especially for small business owners seeking more small business growth and success how you fish is a critical determinant in your results.

Running a small business is a big enough challenge to your time and energy without engaging in business networking that is not producing positive results. So if the pond of your business networking is not yielding the results you desire, yet appears to be a good pond, then you must change the way you fish in the pond.

Business Networking – It’s About The Human Being And Not The Human Doing

How do you catch a fish? It’s easy. You give him some bait where he wants to bite on your hook. The best hook you have is you. It’s not your business. It’s not your service. It is who you are. Most people when you engage them do not need your product or service.

The key is that they certainly may need it at some point in time in the future. The goal is to start building a relationship with them based on who you are, not what you do. In the end they will do business with someone they know, like and trust.

The key to successful business networking is to get beyond the human doing, your business, and let others get to know the human being. Focus on learning about who someone else is. Reveal to them more about yourself. It will give you and them many more reasons to build a solid relationship.

Focus on the human being, not getting business. And, the last part is the most important. If you have business networking functions every month attend them regularly. Even if business is good and you feel too busy attend them regularly.

Great relationships aren’t built with intensity but with regular contact over a period of time. Be consistent in showing up and persistent in building your relationships. When you approach business networking as an essential marketing activity focusing on human beings instead of human doings you will start catching a lot more fish in your pond and even greater small business, large business and personal success.

Small Company Marketing Consultants – Why You Need One And How To Select One

Having spent many years working with small and midsized B2B and B2C organizations on their marketing and marketing communications strategies and plans, I believe I’ve got a good sense of the issues facing them. Generally, at the top of the list, is the lack of a real marketing plan. How is it possible that something so basic is missing? My conclusion is that, despite possessing the skill sets that drive their organization’s success, founders and/or management simply do not have:

  • Time to think about marketing at all, because there is always something “more important or urgent” that needs their attention;
  • A real understanding of the power of marketing and how it can significantly improve profits and return on investment (ROI);
  • The resources, budgets and people available – marketing and marketing communications is “unfamiliar and scary”, and there are always other areas that need support first;
  • The knowledge of how to seek out and evaluate professional marketing help.

These are concerns regardless of the type of organization – start up, early stage or established companies, and even nonprofits for that matter. And, without real planning upfront, many brands are operating with a “Ready, Fire, Aim” reaction to the marketplace.

What Will Hiring A Marketing Or Marketing Communications Professional Do For You?

In order to accomplish short and long-term objectives you need to develop a meaningful marketing strategy and an integrated marketing communications plan and tactics. At its core, having a professional marketing program will improve a brand’s profitability and ROI. This task is often outsourced, frequently with a part-time Chief Marketing Officer.

The process starts with the outside consultant learning about the brand – its strengths and weaknesses, competition, distribution, business plan objectives, existing communication materials, employee involvement. During this learning period, the consultant also avails himself of any pertinent primary or secondary research. Most important, this period is also the time for establishing trust between the organization and the consultant.

While some tasks may be completed directly during this learning period, an outside professional would use this knowledge to prepare:

1. A marketing and marketing communications strategy, along with a positioning statement. The positioning statement is a succinct description of the core target audience to whom the brand is directed, and a compelling picture of how the marketer wants the audience to view the brand.

Sound simple? Take a minute and answer these four questions about your brand:

  • The target audience, in very specific detail?
  • The category in which the brand competes, and its relevance to customers?
  • The brand’s benefit and point of difference?
  • A reason for the customer to believe – the most compelling proof?

The positioning statement is the credo for the brand to live by. All marketing and marketing communications should flow from this positioning and be understood by all employees, agents, partners and management.

2. An integrated and holistic plan with tactical expressions – media programs; creative executions, including new and/or traditional advertising; public relations; content marketing (social media, articles, blogs, white papers, video); packaging; point of purchase; employee engagement; and, events.

The use of internal or external staff to create the above will be directed and evaluated by the consultant or, if necessary, specialists may be recommended.

3. Recommendations for primary or secondary research when clear cut answers don’t exist on specific subjects. Marketing depends on a complete understanding of the customers’ “wants and needs” as well as how they relate to your brand and competition. Not just what your staff thinks; rather, information. Facts beat opinion every time.

4. A procedure of measurement and evaluation of the objectives of the agreed upon plan, as well as the established objectives to be accomplished with each target audience and marketing communication task. Benchmarking and on-going analysis is key to successful marketing programs, allowing for change or refinement as you proceed.

5. A format for informing and discussing the reasoning behind the marketing planning, so that everyone in the organization understands why the specific strategies, plans and tactics were developed and implemented. The consultant becomes a “teacher” and the entire organization becomes brand advocates.

Marketing consultants have increasingly become members of the C-Suite because of today’s turbulent and rapidly changing environment.

What Talents Should A Marketing Consultant Have?

Look for a consultant, full or part-time, who is:

1. Willing to learn your business from the ground up and doesn’t have a “one size fits all” mentality;

2. An established professional, with extensive experience across industries and brands in B2B, B2C and nonprofit organizations, large and small. Expand your horizons and don’t settle for experience in only your niche or industry;

3. Media neutral and willing to embrace analytics to develop a variety of programs as well as to measure them. In today’s complicated marketplace, a consultant must understand new and traditional media, the difference between efficiency and effectiveness, “likes” vs. “sales”, the dangers of digital ad fraud, etc., etc.;

4. Apolitical and willing to tell it like it is, so candor will flourish in your relationship. Having your consultant free to demonstrate the discipline of marketing and marketing communications will build trust and a meaningful partnership;

5. Has an established network of marketing communications specialists who can be called in to provide solutions when necessary.

The marketing and marketing communications strategic and tactical challenges of today are growing exponentially. But, as with our uncertain economic and political environment, putting your head in the sand isn’t a viable response. As Will Rogers said, “Even if you’re on the right track, you’ll get run over if you just sit there.”

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